1. Introduction

2. Marketing

  • What is it?
  • Traditional vs. Internet marketing

3. Internet Marketing

  • What is it?
  • Benefits!
  • Components of Internet Marketing

4. Understanding a website

  • Components of a website
  • Types (static, dynamic& micro site)
  • Domain name
  • EMD’s & PMD’s
  • www and non-www

5. The Search Engines

  • How search engines work?
  • Google: “The Search Engine Giant”
  • Its products
  • Different Search Engines

6. SEO: A Bigger Picture

  • Understanding SEO
  • Benefits!
  • SEO myths
  • Who uses SEO (B2B & B2C)?
  • How does Google search and rank your website?

7. Building a SEO complaint website

  • What is your website about and for whom?
  • Performing SEO on your website
  • Special attention to Homepage
  • SWOT
  • ATF & BTF
  • USP
  • Why website fails

8. How to submit your Website

9. Types of SEO

  • Organic
  • PPC
  • Black Hat
  • White Hat
  • Grey Hat

10. On-page Optimisation

  • What is a keyword?
  • Types of keyword
  • How to choose keywords?
  • Keyword description
  • Tags (Title, Meta description, Meta keyword)
  • Heading Tag
  • Page content
  • Images: Alt Tag
  • Anchor Text
  • No follow & do follow
  • Rel=Prev & rel=next
  • 302 and 301 Redirects

11. Off- page Optimisation

  • Link building
  • Link bait
  • Link Juice
  • Link wheel
  • Link farming
  • Directory Submission
  • Article submission
  • Blogging
  • Forum posting
  • Review posting
  • File sharing
  • Photo sharing
  • Video upload
  • Classifieds sites
  • Banner exchange
  • Social bookmarking
  • free eBook
  • Question & Answer
  • How to sites
  • DIY sites

12. A brief introduction to Social Media

  • Introduction
  • Blogging
  • Google Profile
  • Facebook
  • Twitter
  • LinkedIn

13. Tools and Tips

  • Webmaster tool
  • Web analytics
  • Google adwords (fundamentals)
  • Google trends
  • SEO tips

14. Interview tips and Project

Classroom training: Classroom training is the most effective mode of training, since it is live and interactive. We highly recommend if anyone of you reside in Bangalore should join our classroom training. We take this opportunity to say that students from Chennai and Hyderabad have joined our classroom training. You can join our one-to-one or/and group training program as well.

You will get:

For students: 15,000 INR. This includes training and placement. Duration: 40 hours. If you need just training, the fee will be 12,000 INR.
For content writer: 18,000 INR. This includes training and placement. Duration: 50 hours. If you need just training, the fee will be 15,000 INR.
All industry specific SEO training: 25,000 INR Duration: 50 hours

Complete digital marketing course: 40,000 INR Duration: 4 to 5 months

You can pay us in two instalments. First instalment should be paid at the time of joining and second instalment should be paid within 15 days. Those who would join our industry specific training and complete digital marketing training can pay second instalment within 25 days.

Cancellation and return policy: Once you join our training program, you cannot cancel the admission and the money won't be returned. However you can transfer the admission to other student.

Name: Manish Ray
HDFC bank saving Account: 00771140030217
ITPL branch, Bangalore
IFSC code: HDFC0000077

For more information, mail us info@seotrainingpoint.com

Alternatively, call us at 9880276697, 9035237917


#17, 1st Floor
Opp. F. M. Silks 3rd Main
3rd Cross, RMV II Stage
New BEL Road, Bangalore - 560 094
Email: info@seotrainingpoint.com