Career in Digital Marketing

Are you interested in a digital marketing career? Because it is the right time and space to join the digital marketing bandwagon. Over the past decade, digital marketing has been one of the most sought-after career options for many aspirants. As technology has created innumerable opportunities for digitally viable options for people, digital marketing has become a niche in which everyone wants to jump on the bandwagon to maximize their scalability.

What is digital marketing?

Digital marketing is a set of effective techniques and usage of tools to help promote products and services widely used by businesses in this digital era. It enables them to spread information to many potential customers and target them with digital marketing strategies. These methods enable to drive the brand forward and generate revenue and profits for the business.

Industry Overview

A  massive change in buyer’s behaviour with many switching to online shopping has made businesses to focus on digital marketing. to reach the maximum number of people digital marketers are the driving force as they need to find ways to influence and convert the lead to increase sales and a lot more.

Currently, digital marketing is booming, giving several aspirational digital marketers to take up the challenges and stay ahead of the competition while sustaining in this industry.

Why choose a career in digital marketing

It is one of the fastest-growing disciplines, and the pay scale makes it one of the best career choices. Learning digital marketing is an additional skill set that has become so useful that it is considered one of the unique selling points for job aspirants. Digital marketing career for freshers provides hands-on experience on a wide range of projects and helps them work out marketing campaigns at all levels. Moreover, professionals from various fields also learn digital marketing to perform better in their respective fields or even completely switch to working full-time as digital marketers.

Top reasons to choose a Digital Marketing Career

High demand for digital marketers

The internet and digital platforms require the expertise of digital marketers, without which running a business in this day and age would be highly impossible. In the demand skill set owned by digital marketers to establish authority and help build trust with potential customers in different ways. A digital marketing career with an existing skill set enables the aspirant to be industry-ready from day one, giving an upper hand for job entitlements. Digital marketing demand in the future is very high without any impact from global policies or market recession.

Influencers' participation enables a wider reach out and popularize the brand. Most of all, digital marketers have tools to develop high-quality digital marketing tools to boost the opening of new possibilities in strategizing for the business.

Flexible working environment

Digital marketing professionals need not be stuck onto their office desks and work out solutions. Due to technology, work can be carried out from any part of the globe. Remote working and the flexibility of this profession have many hooked to making the shift and choosing a career that offers potential benefits in many ways.

The talent pool access is definitely on a bigger scale without the increased overhead costs. More time can be utilized to make the project tick and get ahead of the competition. Employees find this working mode a better way to use their time productively and engage in work efficiently.

Competitive salaries

Digital marketers get handsomely paid to meet these specific goals ($62,621 and more). The earnings can vary depending on the size of the firm and whether you are employed or a freelancer. However, it is one of the highest-paid jobs in recent times, with a great future ahead. In recent times, it can also average out to Rs.9.4 lakhs p.a.

The digital skills of the employee determine the pay scale, and many companies pay premium salaries to digital marketers.

Salaries in the digital marketing domain (average)

PositionSalary per annum in INR
Digital Marketing4,69,000
Social media marketing manager5,00,000
Content strategist7,43,000
E-commerce specialist6,64,000
Digital marketing analyst4,12,000
Content marketing manager1,004,875
Marketing automation specialist800,973
Digital marketing manager700,000
Paid media specialist4,93,901
Pay-per-click analyst328,997

Rapid industry growth

Staying ahead of competition and relevance is one of the most challenging task cutouts for businesses across the strata, with small, medium, and large businesses scrambling to grasp the latest technological advancements. Data marketers are aware of new data-driven strategies and solutions that will help pick distinct goals and target audiences and understand the industry dynamics better.

Using powerful tools in Digital Marketing to optimize campaigns and streamline marketing efforts with better conversion rates. Harnessing digital marketer’s skills allows efficiency to enhance targeting while achieving sustainable growth for a digital marketing career path.

Varied job roles

A broader term of digital marketing often belies the immense scope of this niche. There are new job designations in this field at almost every level of marketing. Specialization has definitely become a trending quality wherein people excel in specific domains that often play a huge role in the entirety of the process. The average salary for a digital marketer in India is Rs. 6.4 lac p.a., wherein globally, the pay is way more dependent on the experience and advanced skill sets the digital marketer brings to the table.

You pick any of the diversified digital marketing roles donned by a digital marketer, such as:

  • SEO Specialist
  • Performance marketing specialist
  • Social media marketing
  • Content writer
  • Influencer marketing
  • Marketing analyst
  • e-commerce manager
  • Content strategist
  • Email marketing
  • Content marketing strategist
  • And more

Why should you take up digital marketing training?

Several digital marketing courses are available with many popular specializations from which the aspirants can choose, including web development, content writing, social media production, SEO, PPC, and other digital skills. Enhancing your digital marketing skills with proper certification courses and training will help further your knowledge of the latest techniques and know-how and ensure success as a digital marketer.

These courses are specifically designed to help aspirants learn digital marketing according to the latest industry trends. The training enables to learn strategies for catering to every kind of business as digital marketer. The focus of these digital marketing programs is to help you build a long successful career in digital marketing.


  • Digital marketing
  • Google Ads
  • SEO
  • Content marketing
  • Email marketing
  • Social Media Marketing

How to become a digital marketer?

  • Take up a digital marketing course.
  • Build digital marketing skills.
  • Get Certifications
  • Join internship
  • Build a digital marketing portfolio
  • Create an employer-centric resume
  • Join job portals
  • Take help from your training institute
  • Join job group (FB, LinkedIn, WhatsApp)
  • Leverage X (Twitter)
  • Optimize your LinkedIn Profile
  • Network with other digital marketers
  • Develop your personal brand
  • Join freelancing platforms
  • Strengthen your creativity

Is digital marketing a resilient career choice 

Whether internal or external factors explode to create a crisis, digital marketers can often provide solutions and be used in damage control. They know how to utilize instantaneous feedback and measure the data metrics of trends and customer behavioral patterns. Digital marketing analysts can quickly respond to the changes that must be incorporated to stay competitive.

Quick measures employed by digital marketers can save a lot of time and money by pivoting businesses digitally, seeking information and finding relevant channels that can create extra engagement. Digital marketers help focus on customer requirements and work around those to build brand loyalty even during a crisis.


Internet is a major part of our lives and plays a significant part in our chosen careers. Every business needs digital marketing to survive the surging competition and global access. Hence, those aspirants looking to make a career in digital marketing can now enroll in one of the most in-demand skills with a great pay scale and sustainability. So, start training for a digital marketing course and become a competent digital marketing consultant or entrepreneur. This certification course will help you be part of the digital marketing revolution that’s taking over the world.

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